Do Boston Buyers Really Want One Stop Shopping?
You’ve just signed an Offer to Purchase on your new dream home. Your energy level is at an all time high, and if you had your way, you’d close on the transaction tomorrow. But what does your Realtor do? Does he/she hand you a list of lawyers, mortgage lenders and other service providers and pleasantly tells you to go through the list and “find someone that you like?” That might be ok if you are a seasoned homebuyer who knows exactly what questions to ask and otherwise manage these relationships. Or, does your Realtor take you by the hand and to the office next to his to introduce you to their One Stop Shopping service manager (at Weichert, we call this the Gold Services Manager)? Read the results of a recent NAR study and share your feedback.
According to a recent National Association of Realtors’ One-Stop Shopping Consumer Preferences survey, a large majority of recent and future buyers would consider using one-stop shopping in the homebuying process. Results also showed that the majority of buyers were happy with their latest real estate transaction; the most satisfied buyers were those that used one-stop shopping.
Statistics from the survey include:
• 93 percent of homebuyers would consider using one-stop shopping. The number of recent buyers who used a one-stop shopping service increased 45 percent from 2002 to 2008.
• Nearly twice as many recent buyers in 2008 report using a Sales Associate whose office offered a full range of buying services compared to 2002.
• The biggest perceived advantages of one-stop shopping are saving money (77 percent), increased efficiency/manageability (73 percent), convenience (73 percent) and things not falling through the cracks (73 percent).
• The average satisfaction score for overall experience of buying a home was 7.9, on a 10 point scale where 10 meant “completely satisfied.” Recent buyers were most satisfied with their Sales Associate and homeowner’s insurance (8.3).
• One-stop shoppers were more satisfied with their overall experience than those who used multiple sources (8.3 vs. 7.6). When it comes to buying a home, they were also more likely to report that they would prefer service providers to be affiliated with a Sales Associate (35 percent vs. 18 percent).
So, do you agree?
(1 votes, average: 4 out of 5)
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